According to the State of Digital Copywriting Survey, nearly a fifth of the respondents linked a typo on a website to the nonchalance of the company vis-à-vis the quality of its writing.

Editorial quality control goes beyond the regular grammar and spell checking. It is rather a process designed to constantly ensure the best possible output in every step of the content creation cycle. Accordingly, major savings in production costs (and time) can be achieved if a strong editorial QA process is put in place.

While keeping in mind that Quality is a never ending challenge, Ayaden’s team can help you:

• Build your content strategy.
• Build your editorial identity chart.
• Train your editors and copywriters.
• Conduct an external review to assess your editorial QA processes.