The language often unconsciously makes assumptions about people and reinforces dominant norms related to gender, race, ethnic origin, class, disability, and age. Respectable businesses strive to avoid negative, biased, or demeaning language.
This challenge is harder to address when it comes to Arabic, because theories and/or guidelines on social inclusion and exclusion were not produced in Arabic-speaking societies. These have other biases and exclusion mechanisms than those diagnosed for English-speaking societies. For example, Arabic is a deeply gendered-language and there exists no consensus about gender-neutral alternatives and other inclusive content issues.
Be a pioneer in adopting a diverse and inclusive content strategy in Arabic.